Unified Marketing Analytics
Make every marketing signal count.
Connect your marketing activity to commercial outcomes in one analytics platform. Spot changes in performance sooner and put your budget behind the channels delivering the greatest returns.
From fragmented reporting to commercial intelligence.
When data is split across channels and systems, even basic questions take too long to answer. Our products combine affiliate, CRM, customer and revenue signals around shared definitions, so leaders can understand performance and act from one common view.
Connect activity to outcomes
Trace performance from channel, partner and creative through pipeline, revenue and customer value.
Trust the numbers
Use certified KPIs, versioned definitions, lineage, freshness indicators and reconciliation controls.
Find change before it impacts your business
Detect anomalies, funnel drop-off, forecast risk and unusual movements automatically.
Move from insight to action
Create CRM audiences, tasks and journey triggers directly from what the data reveals.
Give every role the right view
Configure scorecards, filters, drill-downs, targets and scheduled delivery around different decisions.
Prioritise by commercial impact
Use forecasts and recommendations to focus budget, partner intervention and journey improvement where they can matter most.
Key features
Executive performance overview
Bring revenue, pipeline, acquisition, conversion, retention and ROI into one view with comparisons to targets, forecasts and prior periods.
Role-based dashboards and alerts
Build governed scorecards with saved views, annotations, targets and scheduled PDF or CSV delivery. Trigger threshold, anomaly and goal alerts for faster response.
Funnel and journey analysis
Measure progression and drop-off from click to lead, qualified opportunity and sale. Compare customer paths, segments and time-to-convert.
Cross-channel attribution
Connect affiliate, campaign, creative, journey and direct-touch activity using configurable single- and multi-touch models.
Customer analytics
Understand cohorts, lifecycle, recency, frequency, value, churn, product affinity and segment movement over time.
Affiliate and CRM intelligence
Assess partner quality, creative performance, commission efficiency and fraud-adjusted ROI alongside lead-source quality, pipeline velocity, nurture impact and win/loss drivers.
Natural-language analysis
Ask governed questions in plain language and receive visual answers supported by metric definitions and data lineage.
Forecasting and recommendations
Project revenue, conversion, customer value and campaign outcomes with confidence ranges and scenario inputs. Prioritise recommended actions by expected commercial impact.
Why Direct IT
We bring analytics into the same connected platform as your affiliate and CRM workflows, so performance data can shape activity immediately. Turn what you learn into targeted action that keeps your growth moving in the right direction.
Frequently asked questions
Which data can the platform bring together?
The platform can combine affiliate, campaign, creative, CRM, customer, transactional and revenue data through batch and streaming ingestion. Its canonical event schema and identity resolution help connect activity across systems.
Can we use our own KPI definitions?
Yes. Metrics can be governed through certified KPIs, a business glossary, versioned definitions, lineage, freshness indicators, quality tests and reconciliation controls.
Does the platform support different attribution models?
Yes. Teams can configure single-touch and multi-touch models to analyse affiliate, campaign, creative, journey and direct-touch contribution.
What can users do with an insight?
Users can investigate drivers, save views, receive alerts and activate findings by creating CRM audiences, tasks or journey triggers directly from the analytics layer.
How does the natural-language analysis feature stay governed?
Questions are answered against governed data and certified metrics. Results include definitions and data lineage so users can understand the basis of the answer rather than relying on an unexplained output.
Can dashboards be tailored to different teams?
Yes. Dashboards support role-based scorecards, filters, drill-downs, saved views, annotations, targets and scheduled PDF or CSV delivery, with row-level security and role-based access.
Make every performance signal count.
See how Unified Marketing Analytics can help your teams identify where performance is shifting and direct investment towards the areas with the greatest growth potential.